Target Room Essentials 

Research focus: material translation, cultural reference, sustainable composites

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Inspired by the forms and tactility of traditional Korean onggi vessels, I designed a bath accessory system that blends elegance and everyday functionality. I directed proportions, edge details, and surface finishes to establish a cohesive design language across the collection, ensuring brand alignment, manufacturability, and durability.

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During development, I explored sustainable material alternatives, including rice-husk plastic composites, producing prototypes to test form and texture. The collection transforms ordinary bath routines into thoughtful, ritualized experiences. (Designed in collaboration with Target at CHF Industries)