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The process can be found below.

Serving Tray Collection 

DVF 

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Research focus: brand translation, ergonomics, material-led design

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I translated DVF’s iconic patterns into a functional, visually compelling serving tray collection. I guided dimensions, handle design, and material selection, balancing usability, manufacturability, and brand expression. User research and ergonomic testing informed each design decision, ensuring elegance and intuitiveness in daily use.

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The project demonstrates how mass-market products can carry a strong brand narrative while remaining highly functional and producible at scale. (Design development for CHF Industries / DVF × Target)

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